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OUR BRANDS

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes in doing trademark searches and managing the application process, which, in the United States, takes about a year. Once you've learned that no one else is using it, you can begin to use your brand name as a trademark simply by stating it is a trademark (using the "TM" where it first appears in a publication or Web site). After you receive the trademark, you can use the registered symbol after your trademark.

A company's brands and the public's awareness of them is often used as a factor in evaluating a company. Corporations sometimes hire market research firms to study public recognition of brand names as well as attitudes toward the brands.


12 PCS TABLE KNIFE & FORK SET 5.1333.12 BLACK

Brand: VICTORINOX

Product Code: 5.1333.12

Rs.6,850

PRODUCT FEATURES

There is more to cooking than just simple food preparation. Cooking is a passion, hobby, culture and sometimes even an art. However, above all, cooking should be fun and choosing the right kitchen utensil is a crucial factor in ensuring that it is enjoyable. Victorinox has the right aid for any job functional and high-quality products just as you would expect from the inventor of the Original Swiss Army Knife. And they come with a lifetime warranty on all material and manufacturing faults.

PRODUCT FEATURES There is more to cooking than just simple food preparation. Cooking is a passi..
Rs.6,850

24 PCS KITCHEN CUTLERY SET 5.1233.24 BLACK

Brand: VICTORINOX

Product Code: 5.1233.24

Rs.13,750

PRODUCT FEATURES

There is more to cooking than just simple food preparation. Cooking is a passion, hobby, culture and sometimes even an art. However, above all, cooking should be fun and choosing the right kitchen utensil is a crucial factor in ensuring that it is enjoyable. Victorinox has the right aid for any job  functional and high-quality products just as you would expect from the inventor of the Original Swiss Army Knife. And they come with a lifetime warranty on all material and manufacturing faults.

PRODUCT FEATURES There is more to cooking than just simple food preparation. Cooking is a passi..
Rs.13,750

Available Options

5PCS KITCHEN SET BLK 5.1163.5

Brand: VICTORINOX

Product Code: 5.1163.5 5PCS KITCHEN SET BLK

Rs.6,000

PRODUCT FEATURES

There is more to cooking than just simple food preparation. Cooking is a passion, hobby, culture and sometimes even an art. However, above all, cooking should be fun and choosing the right kitchen utensil is a crucial factor in ensuring that it is enjoyable. Victorinox has the right aid for any job ? functional and high-quality products just as you would expect from the inventor of the Original Swiss Army Knife. And they come with a lifetime warranty on all material and manufacturing faults.

PRODUCT FEATURES There is more to cooking than just simple food preparation. Cooking is a passi..
Rs.6,000

Available Options

Apple Core Remove 16 Mm - BLACK

Brand: VICTORINOX

Product Code: 5.3603.16

Rs.475

PRODUCT FEATURES

There is more to cooking than just simple food preparation. Cooking is a passion, hobby, culture and sometimes even an art. However, above all, cooking should be fun and choosing the right kitchen utensil is a crucial factor in ensuring that it is enjoyable. Victorinox has the right aid for any job functional and high-quality products just as you would expect from the inventor of the Original Swiss Army Knife. And they come with a lifetime warranty on all material and manufacturing faults.

PRODUCT FEATURES There is more to cooking than just simple food preparation. Cooking is a passi..
Rs.475

Available Options

BANTAM - SILVER

Brand: VICTORINOX

Product Code: 0.2300.26 SILVER RIBBED ALOX

Rs.1,900

PRODUCT FEATURES

 

Thanks to its slim profile, the Bantam pocket knife is the bantamweight of Swiss Army Knives. Equipped with the most important functions, it's a small Officer's knife that's practical in a big way. When it's time to get back to basics, while staying incredibly functional, it's time for the Bantam.

 

PRODUCT DETAILS

 

  1. 5 functions
  2. blade, large
  3. screwdriver 5 mm
  4. bottle opener
  5. wire stripper
  6. can opener
  7. High-grade Alox scales
  8. Combination tool

PRODUCT FEATURES Thanks to its slim profile, the Bantam pocket knife is the bantamweight of Sw..
Rs.1,900

Available Options

Bantam Red

Brand: VICTORINOX

Product Code: 0.2303 Bantam Red

Rs.1,100

PRODUCT FEATURES

Thanks to its slim profile, the Bantam pocket knife is the bantamweight of Swiss Army Knives. Equipped with the most important functions, it's a small Officer's knife that's practical in a big way. When it's time to get back to basics, while staying increase.

PRODUCT DETAILS

  1. blade, large
  2. wire stripper
  3. bottle opener
  4. screwdriver 5 mm
  5. can opener

PRODUCT FEATURESThanks to its slim profile, the Bantam pocket knife is the bantamweight of Swiss Ar..
Rs.1,100

Available Options

CADET ALOX - SILVER

Brand: VICTORINOX

Product Code: 0.2601.26 SILVER ALOX

Rs.2,500

PRODUCT FEATURES

Thanks to its rich feature set and sturdy Alox scales, the Cadet pocket knife is a highly practical and virtually indestructible companion. Slip it in your pocket and its slim profile means it will practically disappear. And whenever you need it, it's always at attention, ready for your next order. 

PRODUCT DETAILS

  1. 9 functions
  2. can opener
  3. screwdriver 3 mm
  4. bottle opener

            K85

  1. wire stripper
  2. screwdrive+K85r 5 mm
  3. nail file
  4. nail cleaner
  5. key ring
  6. High-grade Alox Scales
  7. Nail file with nail cleaner

PRODUCT FEATURESThanks to its rich feature set and sturdy Alox scales, the Cadet pocket knife is a ..
Rs.2,500

Available Options

Ceramic Paring Knife 12 Cm - Black

Brand: VICTORINOX

Product Code: 7.2033.12G Ceramic Knife 12 Cm

Rs.7,000

PRODUCT FEATURES

Whatever it is you're about to prepare, chances are you'll need a paring knife. And the ceramic Paring Knife is sharper and lighter than you ever thought possible. It features a 12 centimeter long ceramic blade which, unlike it's metal counterparts, won't cause the cut surface of fruits and vegetables to oxidize. And because its as hard as diamond, it'll hold its edge far, far longer. It's a tough little knife that won't rest until you've finished dessert.

PRODUCT FEATURES Whatever it is you're about to prepare, chances are you'll need a paring knife..
Rs.7,000

Available Options

Cheese And Sausage Knife 5.0933

Brand: VICTORINOX

Product Code: 5.0933 Cheese And Sausage Knife

Rs.465

PRODUCT FEATURES

No matter what you're about to prepare, the Paring Knife will help you do it. Small, sharp and agile, this knife is delicate enough for delicacies and tough enough for the toughest meats. Keep it close at hand and cut, slice and carve your way through to a beautiful meal every time.

PRODUCT FEATURES No matter what you're about to prepare, the Paring Knife will help you do it. S..
Rs.465
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